Innovative FlexPak, a leading provider of ingestible health and wellness products, has announced that the company will begin operating under the name Innovative Labs effective immediately. The company has also launched a new corporate brand, logo and website that elevate the corporate identity to match its sophisticated, end-to-end capabilities and longstanding commitment to innovation. The rebranding comes at a time when Innovative Labs’ base of Fortune 100 customers continues to grow as leading brands leverage its extensive certifications, speed, flexibility, scale and turnkey solutions.

“The launch of our new brand marks another significant step toward making the company the preferred partner for global health and wellness brands,” said Travis Parry, Founder and Chief Executive Officer of Innovative Labs. “We take pride in our ability to work with customers through the whole product lifecycle, starting from a concept on a page, through development, vendor certification, prototyping, packaging selection and design and production. Our four PhD scientists on staff, state-of-the-art laboratory, in-house testing capabilities and best-in-class manufacturing operations have driven tremendous growth through deep partnerships with our customers.”

For more information on Innovative Labs’ commitment to innovation, leading edge certifications and full suite of capabilities, visit www.innovativelabs.com.

About Innovative Labs
Innovative Labs Group LLC, headquartered in Springville, Utah, is a leading developer, formulator and provider of ingestible health and wellness products for leading global brands and direct sales companies. The company is one of the industry’s leading contract manufacturing partners for liquids, gels, purees and paste formulations, producing more than 200 million units annually. Innovative Labs is proud to offer its customers some of the most rigid quality standards and impressive certifications in the industry—including SQF Level 3 certification (Food Safety and Quality Program).